RAWBANK, the banker favors women entrepreneurs
In Africa, women represent more than 50% of the active population and are present in entrepreneurial activities. In the Democratic Republic of Congo, women are at the head 23% of registered enterprises and they generate 70% of domestic income.
From an economic point of view, the increase in women's income directly translates into improved nutrition, health and education for their families.
Women entrepreneurs are therefore a client segment to which few financial institutions have so far paid particular attention and interest.
Finally, women face difficulties in accessing financial services and credit, often linked to:
- A lower level of business education and financial literacy,
- Less access to professional networks and the business world,
- The fact that financial institutions have not developed strategies and products to meet their needs.
RAWBANK meets the needs of women entrepreneurs
RAWBANK has set up a program for Small and Medium Enterprises in the Democratic Republic of Congo to encourage entrepreneurship and create a favorable business environment for women.
"I'm Unique, I'm Dynamic, so I'm Lady's First"
« Lady’s First » is part of this approach to encourage and support female entrepreneurship for which the main characteristics aim at:
- Improving access to financial services for women entrepreneurs;
- Improving their managerial skills through training and follow-up;
- Facilitating their access to the market and information.
This initiative is supported by the International Finance Corporation (IFC - World Bank Group), notably through its WIN (Women in Business) program, which places particular emphasis on:
- Collaboration of financial institutions to strengthen their capacity to provide products and services to women entrepreneurs;
- Improving the business climate, including the removal of barriers for women, better access to markets and information to enable women entrepreneurs to accelerate the growth of their businesses,
- Partnership, management and sharing of experiences and knowledge.
The objective pursued by the Lady’s First sales team is to improve the quality of an increasingly personalized service, to get to know customers and to develop a response adapted to the needs of women entrepreneurs.